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Wingstop may be looking for a new Creative Agency

Creativity | 6 months ago


Pitch

PITCH

Creativity

TargetSUMMARY | About this pitch

The apparent search for a creative agency comes months after the chicken wing chain picked Starcom USA as its first national media agency of record.
"While I can't speak specifically to the rumors, I will tell you that we're constantly evaluating our agency partners to make sure they are positioned to support our rapidly growing business," Chief Marketing Officer Flynn Dekker said in an email, adding that sometimes the chain looks for agencies for projects and other times "for longer-term strategic initiatives."
He did not say whether Barkley, its creative agency, is part of the apparent review. Representatives from Barkley declined to comment.

Client CLIENT | Wingstop's Customer Analysis


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