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Visit Florida

PR | 1 year, 3 months ago


Pitch

PITCH

PR

TargetSUMMARY | About this pitch

VISIT FLORIDA, the state's official tourism marketing corporation, announces the review of its digital platforms and businesses in the subject matter areas of front end web development, SEO and backend managed services. VISIT FLORIDA is seeking proposals for partners with a strong understanding of travel who can support the organization's industry-leading growth in our digital platform capabilities and services.
"The vision of VISIT FLORIDA's digital strategy is to bolster our capabilities so that we produce and promote relevant travel content from any source across the digital landscape, making it available to travelers and engaging them on the platforms, devices, services, sites and applications they choose," said David Atkins, Interim Chief Digital Officer for VISIT FLORIDA.

An Invitation to Negotiate has been developed that outlines the scope of work and provides potential respondents with the information necessary to respond completely and accurately to VISIT FLORIDA's need for professional and efficient digital platform capabilities and services. The anticipated length of the contract is 36 months, with a possible extension for two annual 12 month renewals, and customary provisions for early termination based on performance or lack of State funding.

VISIT FLORIDA will consider partial replies for certain services as detailed in the Scope of Work section of the ITN. Details are available at http://bit.ly/WorkWithVF. Interested candidates must respond by March 11, 2016 at 5:00 p.m.

As the Sunshine State's No. 1 industry, tourism was responsible for welcoming 98.5 million visitors who spent $82 billion in 2014 and employing more than 1.1 million Floridians. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA – the official tourism marketing corporation for the state of Florida – $3.20 in tax revenue is generated. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 11,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, The Hertz Corporation, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando, Simon Shopping Destinations and Universal Orlando Resort. To learn more about VISIT FLORIDA, please go to VISITFLORIDA.org or follow us on our industry social media channels: SunshineMatters.org, Facebook and Twitter @FloridaTourism.

Client CLIENT | Visit Florida's Customer Analysis


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