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Pitch won by: Carmichael Lynch


Pitch

PITCH

PR

TargetSUMMARY | About this pitch

Truvía, maker of the No. 1 natural sugar substitute in the U.S., has named Carmichael Lynch and Spong as the integrated agencies of record (AORs) for the brand. The agencies will develop work that encompasses brand planning, advertising, public relations, social engagement and digital content.

"Carmichael Lynch and Spong's seamless integration and truly differentiating creative campaign ideas make them the perfect partners to take Truvía to the next level," said A.J. Aumock, Truvía global marketing leader. "We're looking forward to working together to let the world know that life with less sugar is just as sweet."

Client CLIENT | Truvia's Customer Analysis


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