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Pitch won by: Hotwire


Pitch

PITCH

Branding

TargetSUMMARY | About this pitch

Celebrations among the Consumer team today as we announce that we have won a global brief from Travelex!

We’ve been selected as the lead creative PR and content agency for the world’s leading foreign exchange specialist, Travelex to drive consumer engagement with the brand and its products as it commemorates its 40th anniversary this year.

We’ll be working with the Travelex team across the UK, Germany, The Netherlands and The US – with the UK office acting as the central hub for the development and execution of Travelex’s content. Our remit also includes amplifying this content across paid, earned, owned and shared channels, as well as launching two major Travelex products this year.

Travelex chose us for our ability to deliver campaigns that not only address business needs but also satisfy media influencers’ appetites and make Travelex relevant and engaging to its key audiences.

We won the account without a competitive pitch, following two initial projects around Travelex Supercard and Travelex Money App last year which smashed the targets set for both campaigns. We will now be spearheading integrated, content-led campaigns which stretch beyond traditional media activity to digital, design & build, paid and SEO.

Travelex is a brand that isn’t afraid to push the boundaries and try new things. They are constantly looking at ways they can innovate to improve the customer experience. And this attitude perfectly matches with our own ethos to never rely on tried and tested methods in our approach to comms. We‘ll be working closely with the Travelex team to deliver highly targeted integrated campaigns that generate real consumer engagement with the Travelex brand to foster long-term buy-in and loyalty.

Megan Landauro, global head of PR at Travelex, said, “We were looking for an agency who could deliver killer, yet strategic and measureable, PR ideas to address our ambitious business objectives for 2016. Hotwire’s engaging ideas, super talented team and integrated approach to campaigns made it an easy decision to appoint them as our lead creative PR and content agency. With Hotwire onboard, it’s going to be an exciting year for Travelex!”

Client CLIENT | Travelex's Customer Analysis


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