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Pitch won by: Traction


Pitch

PITCH

Agency of Record

TargetSUMMARY | About this pitch

Riviana Foods has appointed Traction as agency of record for three of the rice and pasta company's brands: Ronzoni, Creamette and American Beauty. Traction will provide strategic and creative leadership across all aspects of brands’ customer experience. The agency landed the account after working on a project basis for the brands. Through this relationship, Riviana became impressed with the San Francisco-based agency's creativity paired with data-driven insights to "make impact in a world where people are actively tuning out advertising," says Traction's chief executive officer Adam Kleinberg. Riviana's three brands have struggled to establish relevance with younger Millennial audiences and ...

Client CLIENT | Riviana Foods's Customer Analysis


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