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Pitch won by: nFusion


Pitch

PITCH

Branding

TargetSUMMARY | About this pitch

nFusion, the agency partner for modern marketers, today announced it is the agency of record for Tely, a leader in "huddle space" video conference solutions.

In Q3 of 2015, Tely established a relationship with nFusion with three primary goals: to build a brand story that would speak to its target audience, support that story with compelling content and messaging, and build category awareness of the need for enterprises to maximize creative collaboration by using video in huddle spaces.

nFusion's plan for Tely included a company rebrand, architected to introduce Tely to the enterprise space, and the launch of Tely 200, an enterprise-class, cloud-optimized video endpoint designed to facilitate team collaboration in the huddle space, addressing the real needs of enterprises underserved by existing expensive and complicated video conferencing providers.
During the first phase of their engagement, nFusion focused on assisting Tely to "rediscover" and "remap" its target audience based on both persona and position in the customer journey. This led to strategy and campaign development for the brand and its Tely 200 product which optimized communication vehicles, messages, types and creatives to precisely appeal to Tely's prospects and customers at the right moment in time across paid, owned and earned environments.

Early results of the engagement showed strong results. In the first quarter of nFusion and Tely's work together, the campaign exceeded click-through goals by 65 percent, engagement goals by 48 percent and monthly lead goals by 110 percent.

"We're excited to work with Tely to redefine how people collaborate between teams," said Matt Huser, managing director of nFusion. "Tely is the kind of disruptive and innovative company we love to work with and we're pleased with the results we are already seeing from our engagement."

"We chose nFusion because of their proven expertise in helping technology companies grow and launch new products," said Todd Abbott, president and chief executive officer of Tely. "We saw the way they nail it for major brands like Google, Samsung and Microsoft as well as modern challenger brands, and we wanted a different type of agency partner that could help us earn business away from companies like Polycom and Cisco that are underserving today's enterprises."

Client CLIENT | Tely's Customer Analysis


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