PIZZA LOVERS

PIZZA LOVERS'S INFOGRAPHIC

TargetPIZZA LOVERS

While most fast food is targeted at young men, pizza is an outlier. In analyzing our category of “Pizza Lovers” we discovered, well, women. Pizza Lovers in general are right in line with that demographic - 51 percent women in Generation Z, over indexing on whites and Hispanics. They score high - 82 percent - as “thoughtful eaters” who would rather have a fruit-based dessert than a brownie.

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