MILLENNIAL TRAVELERS

MILLENNIAL TRAVELERS'S INFOGRAPHIC

TargetMILLENNIAL TRAVELERS

Nearly two-thirds of travelers today are women, according to the George Washington University School of Business. In fact, 54 percent of affluent travelers with incomes greater than $250,000 are women (according to MMGY Global). In a 2016 Boston Globe article, author and professor of generational marketing at NYU, Ann Fishman, says “Millennial women have given even greater momentum to this trend.” She says, “This is not a timid generation. They have traveled the world with their families, or on study abroad. These are young women who are very empowered, very self-confident, and probably know somebody in the country where they’re going.” In our own analysis of Millennial travelers, we found these observations to be true. This segment ranks high as outdoor enthusiasts, party-goers, food lovers - even gamblers. And, they’re 57 percent female.

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