Millennial Moms are primarily interested in beauty, fashion, home decor and health. We’ve excluded Mattel fans in order to better highlight the differences between Mattel’s current fans and the consumers buying the competition.
RESEARCH ON MILLENNIAL MOMS
Parents Willing To Spend Big Money On Connected Toys
A new study released at the 2016 Digital Kids Conference (co-located with Toy Fair) reveals parents are willing to sp...
Toys Tied to Experiences, Family Time, and Healthy Living Propel Industry Growth
NPD's research about the toys and games industry.
In this study the NPD Group estimates the industry growth in 2016 ...
Cubeyou's original research about Millennial Moms.
Find out Mattel's target demographic characteristics and top inte...