When we looked at the demographics for all of the “healthy fast food” chains, we found that 73 percent of healthy fast food consumers are women. Millennial women who show a high interest in healthy fast food are also very invested in how they look. They’re into fragrances, hair products and skincare. They have health and fitness apps on their smartphones and when not plugging in their stats to MyFitnessPal, are probably using their phones to shop on BelleChic for handbags. They really love handbags.