FAST FASHION MALE CONSUMERS

FAST FASHION MALE CONSUMERS'S INFOGRAPHIC

TargetFAST FASHION MALE CONSUMERS

We defined this segment by identifying men who are interested in top fast fashion brands like Zara, H&M and Topman. From that foundation, we found: He’s young – between 18 and 34 - probably single, with no children. He enjoys parties, identifies as a “hardcore gamer,” is very tech-savvy and would rather be outdoors than inside if given a choice. On a weekend, you’ll be just as likely to find him playing sports games on his Playstation as playing paintball or tennis. Learn more about fast fashion, Uniqlo and the male fast fashion consumer here!

SummaryMORE RESEARCH ON FAST FASHION MALE CONSUMERS


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