We defined this segment by identifying men who are interested in top fast fashion brands like Zara, H&M and Topman. From that foundation, we found: He’s young – between 18 and 34 - probably single, with no children. He enjoys parties, identifies as a “hardcore gamer,” is very tech-savvy and would rather be outdoors than inside if given a choice. On a weekend, you’ll be just as likely to find him playing sports games on his Playstation as playing paintball or tennis. Learn more about fast fashion, Uniqlo and the male fast fashion consumer here!