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Pitch won by: GroupM


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

GroupM has created a new, Minneapolis-based agency called Team Arrow Partners for its Target client.

“With roots in Minneapolis and the impressive resources of GroupM, the formation of Team Arrow brings together the incredible expertise needed to fuse analytics, insights and creativity to drive Target’s business forward,” said Kristi Argyilan, senior VP-media and guest engagement at Target.

Team Arrow will employ more than 30 people in the Minneapolis area, working in areas including strategy, media planning, digital and analytics, GroupM said. The new agency will also tap into the WPP media agency network’s resources in the U.S.

Client CLIENT | Target's Customer Analysis


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