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Pitch won by: GYK Antler


Pitch

PITCH

Creativity

TargetSUMMARY | About this pitch

Stonyfield has appointed GYK Antler as its first creative agency of record for all of the organic yogurt's brands, including Stonyfield YoBaby, Stonyfield YoKids, and Brown Cow. Previously, GYK Antler was one of several agencies working on projects for the brand but the majority of campaign work under the NH-based company will now be consolidated under the NH-based agency.

The move follows last week’s announcement by Danone that it is selling its Stonyfield subsidiary to French dairy company Lactalis for $875 million. When that deal closes the two firms will become fierce competitors in the yogurt sector.

According to reports the sale was sparked by Danone’s interest in shedding assets that might slow regulatory approval of its pending $10 billion WhiteWave acquisition.

“We admire the creative work GYK Antler does for food and CPG brands, and believe that their deep expertise in this category will take our company a long way as we enter our next chapter,” said Linda Lee, CMO, Stonyfield. “We also love their entrepreneurial spirit that aligns with our brand, as well as their agile, flexible model that allows for hands-on collaboration. We’re very excited to work with them full time and expand our creative footprint.”

Brands currently marketed by The Lactalis Group include Galbani, Sorrento, and President cheeses.

Client CLIENT | Stonyfield's Customer Analysis


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