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Pitch won by: The Lodge


Pitch

PITCH

Creativity

TargetSUMMARY | About this pitch

Soylent, a line of meal replacement products, tapped Wieden+Kennedy's The Lodge to lead strategy and creative duties. The brand's new marketing platform includes an artificial intelligence spokesperson named Trish. The AI character will educate customers on how to use Soylent, how much to order, how to adjust frequency and finding new flavors.

Soylent spent $443,000 on advertising the first 11 months of 2016, per Kantar Media.

Client CLIENT | Soylent's Customer Analysis


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