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Pitch won by: Madwell


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

Footwear maker Rockport has selected Madwell as its creative agency of record. The selection was made without a formal competitive pitch and there was no incumbent agency. The firm has also named Shift Communications as its PR AOR to help drive its brand narrative through earned media, events, and social campaigns. Madwell is tasked with revamping the client’s design and retail environments, updating brand messaging, introducing contemporary packaging and providing new advertising imagery.The brand’s new “Made For Movers” campaign will celebrate the 45-year-old brand's American roots, as well as showcase everyday people.

Client CLIENT | Rockport's Customer Analysis


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