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Pitch won by: Publicis media


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

Publicis Media has been named media agency of record for Fiat Chrysler Automotive (FCA) for several major regions outside the U.S. after a review.

According to industry sources, Publicis's Starcom unit will manage FCA across APAC, China and Europe, following a formal review that included incumbent Maxus. The business has an estimated 600 million euros (approximately $625 million) in billings, according to UK trade publication The Drum, which reported the news earlier today.

The FCA media account win follows news earlier this week that the automaker has selected Goodby Silverstein and Partners as its new advertising agency of record after the car company parted ways with its previous AOR Wieden+Kennedy in March after a six-year run. Neither Publicis or FCA were commenting at deadline.

Client CLIENT | Fiat Chrysler's Customer Analysis


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