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Pitch won by: MediaCom


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

WPP"s MediaCom has been awarded global media duties for PSA Group, the French auto concern that owns Peugeot and Citroen, and which this week won regulatory approval to acquire German carmaker Opel from General Motors. PSA Group spends an estimated $1 billion annually on ads. The win partially offsets the agency’s loss of the estimated $2 billion Volkswagen assignment to PHD last year.

Client CLIENT | PSA Group's Customer Analysis


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