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Playstation Vue

Creativity | 1 year, 9 months ago


Pitch

PITCH

Creativity

TargetSUMMARY | About this pitch

Just five months after PlayStation tapped Johannes Leonardo to market its Vue service, the company is holding another review for creative work. While it seems a little soon (Johaness Leonardo’s first TV spot only appeared in June), apparently the pitch Johanness Leonardo won was just for the product launch. Now the brand’s review is aimed at finding ideas for the next phase of marketing as Vue aims to expand. Vue faces stiff competition from Netflix, Hulu, and Amazon Instant Video. It’s going to take an expertly targeted marketing effort to break into those ranks.

Client CLIENT | Playstation's Customer Analysis


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