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Pitch won by: Camelot


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

High-end fashion retailer Nordstrom has selected Camelot Strategic Marketing & Media as its new media agency of record following a review. The client previously worked with Mindshare. It’s not clear if the GroupM shop participated in the review which began earlier this year.

The retailer spent an estimated $70 million on measured media in 2016, according to Kantar. The win partially offsets the recent decision by longtime Camelot client Southwest Airlines to shift its $210 million media assignment to Spark Foundry.

Camelot, based in Dallas, will focus on media planning and buying for Nordstrom.com and its U.S. full-line stores

Client CLIENT | Nordstrom's Customer Analysis


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