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Pitch won by: Ogilvy


Pitch

PITCH

Creativity

TargetSUMMARY

Nationwide has dropped McKinney as its creative agency of record after a nearly seven-year relationship that included a wide variety of campaigns since 2009, not including the infamous 2015 “Make Safe Happen” Super Bowl spot (the one with the cute kid saying “I couldn’t grow up because I died in an accident” - simultaneously depressing 114.4 million viewers). THE BACK-AND-FORTH A Nationwide company spokesperson told to AdAge: “Nationwide works with a number of creative agencies to support our business needs. We recently informed McKinney of our intent to move in another direction regarding our creative work. We wanted to give the agency as much notice as possible so it could plan accordingly. McKinney has been a valued partner for nearly seven years, playing a critical role in the successful development of the ‘Join the Nation’ campaign that launched in 2012. Our brand is healthier because of McKinney’s efforts. As Nationwide’s business needs change, we’re evaluating all of our options to help us evolve our brand."

PITCH BRIEF

TargetTARGET | Insights on Young Car Expert

Nationwide Picks Ogilvy & Mather

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Source: AdWeek

Brad Paisley Stars in New Nationwide Insurance Commercial

Move over, Peyton Manning: Brad Paisley is singing Nationwide’s well-known jingle as part of the insurance company’s ...

Source: The Boot

Nationwide raise Illinois auto rates

More than 6,800 Nationwide Insurance policyholders in Illinois will see their car insurance rates rise by an average ...

Source: Chicago Tribune


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