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National Mango Board reviews PR

PR | 2 months, 2 weeks ago


Pitch

PITCH

PR

TargetSUMMARY | About this pitch

The National Mango Board is looking for a new PR agency after issuing an RFP last month, PRWeek reports. The organization seeks an agency to develop consumer programs and messaging across nutrition, retail and consumer, in an effort to increase overall consumption of mangoes.

Keep in mind that this review comes about three months after the Mango Board appointed Valda Coryat as marketing director to oversee all marketing and PR initiatives for "consumer, nutrition, retail and foodservice programs, as well as lead trade show and website communications."

PR agencies looking to participate in this review should reach out right away. A decision is expected to be made by September.

Competition will include FleishmanHillard, Mango Board's PR AOR for the past 10 years. The Omnicom agency is participating in the review.

Client CLIENT | National Mango Board's Customer Analysis


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