Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

Mondelez Launches Review Of Its Media Assignment

Media | 6 days, 15 hours ago


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

Food and snack giant Mondelez International is conducting a review of its North American media agency assignment, the company has confirmed.

The company spent more than $200 million on measured media in the U.S. last year, according to Kantar Media.

Carat, part of Dentsu Aegis Network, has been the media agency incumbent for the company’s North America region since 2015 when Mondelez conducted a global review. The firm then split the account between Carat and Publicis Groupe’s SMG. In addition to adding North America duties, Carat retained its Europe and Asia-Pacific assignments.

A Mondelez spokesperson confirmed that “We are doing a review of our NA media roster, and Carat has been invited to participate in that process.”

The spokesperson emphasized that the review is focused on North America media and noted that “Carat continues to be a valued media partner to Mondelez International, supporting our business across a number of geographies around the world.”

Client CLIENT | Mondelez's Customer Analysis


Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

:) HELP