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Pitch won by: Blue Chip Marketing


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TargetSUMMARY | About this pitch

Following a review, Blue Chip Marketing Worldwide was named North American shopper marketing agency of record for McCormick & Co., maker of spices, seasonings and flavor products. The agency will support McCormick's U.S. and Canadian Consumer Products Divisions, driving efficiency and increasing capabilities across the business units. The Chicago-based agency has been working with McCormick on various shopper marketing projects since January, 2016. "It is a remarkable opportunity to work with a company like McCormick, whose flavors are enjoyed around the world every day," said Stanton Kawer, worldwide chairman and CEO of Blue Chip Marketing Worldwide. "We're honored to bring our own flavor as we look to grow McCormick's North American business."

Client CLIENT | McCormick & Co.'s Customer Analysis


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