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Pitch won by: Wieden + Kennedy


Pitch

PITCH

Creativity

TargetSUMMARY | About this pitch

Ridesharing company Lyft, has reportedly hired Wieden + Kennedy, NYC and Publicis's DigitasLBi, SF as their new creative and digital media AORs, respectively.

Adweek reports that W+K was picked up after a late 2016 review, meaning a new ad campaign should launch in the coming weeks to take on larger rival Uber, which seems to battle a new PR issue every month. It hasn't hurt Uber's revenue much yet, but Lyft certainly wants to change that. As such, look for Lyft's advertising outlays to rise above 2016's ~$30M TV heavy ad budget to take on the $76M Uber put just into national TV ads last year, iSpot.tv reports.

Traditional and digital sellers, especially those in urban markets should pitch millennial friendly strategies for positioning Lyft as a friendlier, progressive alternative to Uber, Center your pitch on reaching everyone from business travelers to amazing singers needing a ride home after a night of karaoke with a live rock band.

Lyft's most recent ad campaign included driver and consumer-focused outdoor, digital direct response (DR) and TV ads, so look for revenue in those channels again.

Client CLIENT | Lyft's Customer Analysis


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