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Pitch won by: Cargo


Pitch

PITCH

Advertising

TargetSUMMARY | About this pitch

Cargo was named lead agency for small business marketing for Lenovo North America. The agency will lead marketing insights, strategy and planning, creative development, execution and optimization for online, mobile and offline initiatives. Cargo will also support the worldwide small business online strategy for Lenovo. "As the leading PC manufacturer in the world, Lenovo has an incredibly diverse and respected portfolio of high quality products and services," said Dan Gliatta, managing director of Cargo. "My team and I look forward to working with Lenovo and continuing to build upon the already strong foundation and firmly rooted reputation the brand already holds with small businesses." Lenovo spent $70.8 million on measured media in 2015 and $10.2 million the first quarter of 2016, according to Kantar Media.

Client CLIENT | Lenovo's Customer Analysis


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