Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE
+

Pitch won by: R2C Group


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

R2C Group announced that it has been selected as the creative and media agency for Leesa, online luxury American-made mattress company. R2C Group will handle brand strategy, creative, production, media planning/buying, and analytics for the account.

R2C Group’s new campaign for Leesa launched at the end of April. As consumer purchase habits are shifting, Leesa’s Transactional Brand Building TV campaign includes :30 and :60 second spots and focuses on mattress innovation, technology, ease of ordering, and how social media and reviews impact the process.

“This partnership felt a lot like coming home,” said David Wolfe, Co-Founder & CEO of Leesa. “R2C Group and Leesa understand one another – I don’t think I would have chosen anyone else. This DRTV campaign is one part of a multi-pronged growth strategy, and I’m thrilled to officially introduce our tried-and-tested creative development process and campaign to the marketplace.”

“We are beyond excited to be working with Leesa at a time when the mattress space is booming,” said Michelle Cardinal, Co-Founder and CEO of R2C Group. “It’s imperative to R2C Group that we retain the brand’s mission as a digital-first company, and we’re excited to share our performance driven approach with Leesa in order to deliver exceptional sales and brand goals.”

Client CLIENT | Leesa's Customer Analysis


Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

:) HELP