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Pitch won by: Dentsu Aegis


Pitch

PITCH

Creativity

TargetSUMMARY | About this pitch

Fashion house Lafayette has selected Dentsu Aegis, Isobar and its subsidiary Firstborn for digital and ecommerce duties following a competitive.

Prior digital duties were handled both in-house and across multiple Lafayette 148 agency partners.

As the brand's lead digital partners, the two shops will build a new online presence for the brand that will include original content, in–store and online integration, and a new e-commerce experience.

The assignment is effective immediately with the launch of new assets planned for Spring 2018.

In addition to its own ecommerce site the Lafayette 148 New York collection can be found at more than 400 retailers, including Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus, Bloomingdale’s and Nordstrom.

Lafayette 148 New York also operates four U.S, retail locations including its Concept Store at the 148 Lafayette Street headquarters in NYC, and fourteen retail locations in China.

Client CLIENT | Lafayette 148's Customer Analysis


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