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Pitch won by: Johannes Leonardo


Pitch

PITCH

Creativity

TargetSUMMARY | About this pitch

Johannes Leonardo was named creative agency of record by MassMutual. Mullen was the incumbent and worked on the account since 2006. New York-based consultancy Sunday Dinner handled the pitch process. "It was clear that Johannes Leonardo's consumer-first values and approach to big ideas align with ours," said Jennifer Halloran, brand and advertising head at MassMutual. "The agency's award-winning work and diverse breadth of clients [such as Adidas, Google and Sonnet] demonstrates a category-and-channel-agnostic approach in delivering messaging to all consumers and flexing along the journey to remain fresh, relevant and resonating." MassMutual spent $29.1 million on measured media in 2015 and $40.8 million the first nine months of 2016, per Kantar Media.

Client CLIENT | MassMutual's Customer Analysis


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