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Pitch won by: Deare|2


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TargetSUMMARY | About this pitch

Jet.com and Deare|2 Marketing have announced that Deare|2 will be a lead strategic agency behind Jet's Loyalty team, spearheading the longer term customer relationship strategy for the Jet Anywhere program – the foundation of Jet's member loyalty program.

With Jet, customers can shop for all the everyday essentials on their list for less, and they are delivered to their door – it's the shopping trip without the trip. With Jet's real-time pricing algorithm, prices drop as customers add more items in their cart. Jet Anywhere is an additional program perk that awards members JetCash for their online purchases at hundreds of other name brand retail partners across fashion, entertainment, and travel. Customers can then return to Jet to use their JetCash to offset their future purchases on Jet.

"At the end of the day, our mission is to help our customers save, regardless of whether they shop on Jet or our partner sites," says Director of Loyalty, Sheryn Weiss. "With Jet Anywhere, you can earn JetCash for your online shopping trips, for anything from booking a vacation to your favorite fashion brands."

"Think of it this way, you want to buy that new pair of shoes from your favorite department store, you get it shopping with Jet Anywhere and you've suddenly earned $20 in JetCash," says Deare|2 Founder, Jennifer Deare. "And then, the next time you need anything, you log on to Jet.com and use your earned JetCash to get a big order of all kinds of everyday essentials like paper towels, dish soap, sponges, hand lotion, pet food, diapers and toothpaste," Deare continued.

Deare|2 has been working closely with Jet.com since its launch on all direct marketing campaigns including spearheading the company's national out-of-home buy marketing and email marketing strategy.

Client CLIENT | Jet's Customer Analysis


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