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Pitch won by: Initiative


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

Initiative has retained the Reckitt Benckiser media assignment in India after a review, the agency has confirmed. The packaged goods giant spends an estimated annual $125 million on ads in the country. The Interpublic media shop has held the account since 2013.

Client CLIENT | Reckitt Benckiser's Customer Analysis


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