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Pitch won by: Anomaly


Pitch

PITCH

Creativity

TargetSUMMARY | About this pitch

Hershey is slimming down its agency roster, cutting Arnold and Havas at the end of the year and giving the bulk of its creative work to two agencies it already works with, MDC Partners' Anomaly and CP&B.
"The decision to evolve our agency roster is never easy," Ronalee Zarate-Bayani, Hershey's head of integrating marketing and digital advancement, said in a statement. "Arnold has been a valued partner for over a decade and has played an important role in building our brands and growing our business. We thank Arnold for their work, passion, dedication and partnership over the years."
Arnold and Havas, units of the agency holding company Havas, are expected to work on Hershey's brands through the end of 2017.

Friday's announcement is the latest in a string of roster changes at the candy company. In April 2015, Hershey added Anomaly, Barkley, and Argonaut to its roster for strategic projects. At that time, incumbents Arnold and sibling Havas Worldwide were retained. In January 2016, it added CP&B. Argonaut and Barkley are no longer handling project work for the marketer.

Client CLIENT | Hershey's Customer Analysis


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