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Pitch won by: Cohn & Wolfe


Pitch

PITCH

Branding

TargetSUMMARY | About this pitch

Cohn & Wolfe was named lead corporate agency for Twentieth Century Fox Home Entertainment, charged with supporting a corporate strategy, platform and activation campaign in the U.S. The agency will also promote Fox's Innovation Lab, which concentrates on next generation platforms, including mobile content and virtual reality. Fox Home Entertainment spent $48.8 million on measured media in 2014 and $22.1 million in 2015, per Kantar Media.

Client CLIENT | Fox Home Entertainment's Customer Analysis


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