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Pitch won by: Colle+McVoy


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

The Minneapolis-based ad agency used to work with Famous Dave's Chief Marketing Officer Alfredo Martel when he was at Caribou Coffee.
Colle+McVoy will help him modernize the Minnetonka-based restaurant chain's brand with strategic and creative services including design, media planning and buying, and digital support.

“This is the perfect time for us to partner with Colle+McVoy,,” Martel said in a prepared statement. “Together, we have a passion for revitalizing beloved brands with wonderful stories and we are well poised to leverage the ‘sauce-some’ legacy of the Famous Dave’s brand experience.”

Prior to signing as agency of record with Famous Dave’s (Nasdaq: DAVE), Colle+McVoy has done similar work for Polaris Industries Inc.'s Indian Motorcycle and Land O’Lakes Inc.

“We are excited to join forces with Famous Dave’s to take the brand to a whole new level ... reconnecting guests with the All American Bar-B-Que Party [and] generating strong ROI for Famous Dave’s and its franchisee partners," Colle+McVoy CEO Christine Fruechte said in a prepared statement.

Client CLIENT | Famous Dave's Customer Analysis


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