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Pitch won by: VML


Pitch

PITCH

Media

TargetSUMMARY

Home appliance maker Electrolux has selected WPP’s VML as its lead agency for its North American business.

The scope of work includes marketing and communication responsibilities for the Electrolux and Frigidaire brands, including brand advertising, digital experiences, media, public relations, CRM and in-store marketing.

As lead agency, VML will work with other WPP companies to service the account including brand activation specialist Geometry and GroupM media agency MediaCom. Incumbents included Omnicom’s DDB and Publicis Groupe’s Zenith.

"The team at VML brings strong, committed leadership experience in addition to proven strategic and integrated marketing expertise that will help us deliver innovative, integrated marketing solutions," stated John Weinstock, SVP Marketing at Electrolux.

Electrolux markets a range of appliances including refrigerators, ovens, ranges, dishwashers, washing machines, vacuum cleaners, air conditioners and small domestic appliances. Brand names include Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine. Sales in North America last totaled $5.1 billion.

The Burnett Collective assisted Electrolux with its agency search.

PITCH BRIEF

TargetTARGET | Insights on Tech Savvy Moms

Household Appliances Statistics

The home appliance industry – which includes electrical or mechanical devices used in a household – is a multi-billio...

Source: Statista.com

Tech Savvy Moms

Cubeyou's original research about Tech Savvy Moms in the U.S.

Source: Cubeyou

2015's Annual Report

Electrolux's 2015 Annual Report

Source: Electrolux


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