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Pitch won by: Harmelin Media


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

El Pollo Loco, the nation's leading fire grilled chicken chain, today announced it has selected Harmelin Media, a results-focused, full service advertising, media planning and buying agency, as its media agency of record commencing July 1, 2016. AAR Partners, a national agency search consultancy, managed the agency search process.

"Harmelin Media demonstrated an impressive understanding of the El Pollo Loco brand and as a result we are thrilled to announce their addition to our team of top quality agency partners," said Ed Valle, Chief Marketing Officer of El Pollo Loco. "We look forward to leveraging Harmelin Media's expertise in media planning and buying to drive our strategic growth plans."

El Pollo Loco has grown to over 430 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah and continues to expand its presence in key markets like Houston and Dallas through a combination of company, existing and new franchisee development. The Company is estimated to invest over $25 million annually to its media planning and buying which Harmelin Media will strategically manage to elevate the brand's presence across several media platforms.

Mary Meder, President at Harmelin Media commented, "We are thrilled to be working with El Pollo Loco — one of the leading restaurant chains in the U.S. Their fresh, authentically prepared food is simply delicious and we look forward to showcasing El Pollo Loco on new, strategic and innovative media formats."

Client CLIENT | El Pollo Loco's Customer Analysis


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