Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE
+

Pitch won by: MullenLowe


Pitch

PITCH

Creativity

TargetSUMMARY

E-Trade is reviewing its creative account, according to people with knowledge of the matter. The review comes two years after the digital trading firm hired R/GA to lead the business.
Representatives from E-Trade were not immediately available for comment.
At the beginning of 2015, E-Trade brought on R/GA, which already had been working on the digital business, for traditional advertising. R/GA representatives were not available for comment and it was not immediately clear whether the agency will participate in the review.
WPP's Ogilvy & Mather had previously been E-Trade's creative agency of record since 2013. Ogilvy debuted the current "Type E" campaign for the brand in April 2014, which replaced E-Trade's long-running talking baby campaign.
Last summer, E-Trade hired MDC's Assembly as its media agency. The company spent $62.1 million on measured media in the U.S. during 2015, according to Kantar Media, down from $85.7 million in 2014.
E-Trade beat analyst expectations in its recent earnings report for 2016, seeing 16% revenue growth, year-over-year for Q4, and nearly 43% growth for the full year. The company's revenue from its trading business also grew nearly 23% in the fourth quarter of 2016.

PITCH BRIEF

Client CLIENT | E-Trade's Customer Analysis


Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

:) HELP