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Pitch won by: Fineman PR


Pitch

PITCH

PR

TargetSUMMARY | About this pitch

Fineman PR was named agency of record for Dunkin' Donuts in Northern and Central California. Dunkin' Donuts plans to expand in California with the opening of more than 300 restaurants over the next several years with a long-term statewide goal of 1,000 restaurants. Fineman PR will provide local market support for the opening of new restaurants and establish a stronger brand presence from Fresno north to the border with Oregon, including the San Francisco Bay Area. "We're delighted to be working with Fineman PR," said Amy Atkins, field marketing manager for Dunkin' Donuts. "We selected them out of a highly competitive field for their thorough familiarity both with the distinctive Northern California and Central Valley markets, and with the food and beverage industry."

Client CLIENT | DUNKIN' DONUTS's Customer Analysis


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