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Pitch won by: Moroch Partners


Pitch

PITCH

Media

TargetSUMMARY

Moroch Partners is excited to announce it has been selected as the media agency of record for Dickies, the number one manufacturer of work apparel worldwide. The Dallas-based full-service independent marketing and communications agency, with a network of over 30 offices in North America, will be responsible for developing a new paid media approach on behalf of the brand, utilizing both digital and traditional platforms, while managing all national buys.

“In order to effectively target current and prospective customers, we need to embrace newer and smarter methods of reaching them. We’re excited to have a partner, like Moroch, who has the capabilities to not only identify what our customer needs, but can also provide us with the right media mix so we can subsequently deliver a better brand experience,” said Dickies’ Vice President of Marketing and Sales, Brent Streit.

Since its founding in 1922, Dickies transformed itself from a small bib overall company to a massive manufacturing business with work garments sold in every state in the United States and numerous countries around the globe. Through a blend of traditional media—including out-of-home and broadcast—and digital media offerings—including social, mobile, audio and video—Moroch will support the brand as they continue to roll out new US performance wear market initiatives.

“We’re excited to work with such a reputable, local company and look forward to elevating the Dickies brand within the world of digital media,” said Executive Media Director at Moroch, Matt Powell. “Over the past few years, Moroch has dedicated an abundance of time and effort into strengthening our digital insights to match our experience thriving in the traditional realm. While traditional media is still a viable method when connecting with consumers, we’ve found that a heavier concentration on digital platforms combined with a traditional approach has the highest potential for a brand’s success.”

PITCH BRIEF

TargetTARGET | Insights on Lumbersexual

How Lumbersexual compromised masculinity

Analysis of the Lumbersexual trend

Source: Thrillist

Why Hipsters dress like Lumberjacks

The Story of the “Lumbersexual”

Source: JordanEtMers.com

The Lumbersexual

Cubeyou's original research about Lumbersexual

Source: Cubeyou


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