Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE
+

Pitch won by: Halo Group


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

There are gluten-free vodkas and sugar-free vodkas and even American made vodkas. Then there is Devotion Vodka, a corn-based spirit that bills itself as the “World's First And Only 100% Certified Sugar-Free, Gluten-Free, Non-GMO Vodka That Is American Made.”

The brand has selected The Halo Group to help tout its brand positioning as the choice for health conscious drinkers.

It even has a “nutrition” label hyping its sugar-free, cholesterol-free and well, like most spirits, nutrition-free make up.

The Halo Group will work with Devotion to raise brand awareness of its vodka line through a multitiered campaign, including PR, event management and social media.

The creative will emphasize "transparency." The brand claims this is the first and only brand of vodka to have a nutrition label on its bottle, allowing consumers to truly understand what they are purchasing and consuming.

“When we thought of creating a gluten-free, sugar-free, American made vodka, we knew it was the start of something exciting,” stated Drew Adelman, CEO, Devotion Vodka. “Even more exciting is being the first company in a large pool of brands to feature a nutrition label on our bottles, ‘baring all’ with pride,” and showing it’s what’s on the inside that counts.”

Which is largely empty but harmless calories when consumed in moderation.

Client CLIENT | Devotion Vodka's Customer Analysis


Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

:) HELP