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Pitch won by: Digitas LBi


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

Dannon is currently inviting agencies to pitch for content creation projects, in an effort to “get to know” potential agency partners and identify the best for future brand projects. In a recent email sent from a Dannon spokesperson to adage.com, the yogurt brand says it’s “Looking at a diverse list of agencies that have strengths in areas including digital strategy, social and content creation."

With agencies including Weld, GW Hoffman and Y&R on the pitch invitation list, competition to win the bid is fierce. The winning agencies will have to find ways to stand out in an already stellar crowd. We think the key to getting into Dannon’s good graces is to present a pitch that shows just how well you understand their company - and most importantly, their customers.

Client CLIENT | Dannon's Customer Analysis


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