Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE
+

Pitch won by: Droga5


Pitch

PITCH

Creativity

TargetSUMMARY | About this pitch

Coty brand CoverGirl has named Droga5 its new lead creative agency, following a review. The change is effective immediately.

“We’re excited to partner with Droga5 on the CoverGirl brand, an icon in beauty with incredible equity. Droga5’s creativity and partnership will help us bring a new perspective to beauty for this phenomenal brand,” Ukonwa Ojo, svp, CoverGirl, Coty, said in a statement.

“This is a huge opportunity to bring a fresh point of view to a deeply loved American brand. CoverGirl has always sought to defy traditional beauty conventions and break boundaries through its inclusive approach, and we’re looking forward to continuing to grow the brand’s influence in beauty and culture,” Sarah Thompson, Droga5 global CEO, said in a statement.

Last year the Coty brand announced James Charles would be the brand’s first male CoverGirl. The brand stated at the time that Charles would be a big part of the brand’s marketing moving forward.

Client CLIENT | CoverGirl's Customer Analysis


Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

:) HELP