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Pitch won by: Current


Pitch

PITCH

PR

TargetSUMMARY | About this pitch

Chuck E. Cheese’s has named Current, part of the Interpublic Group of Companies, its public relations agency of record. Chuck E. Cheese’s, a family dining and entertainment leader, selected Current to develop and execute consumer communication programs supporting America’s favorite place “Where A Kid Can Be A Kid®.”

“Kids love visiting Chuck E. Cheese’s for fun, games, pizza and prizes, and now we’re making continuous improvements in our restaurants to ensure it is also a great place for parents. We have improved our menu, added free Wi-Fi and updated our games to make coming to Chuck E. Cheese’s fun for the whole family,” said Michael Hartman, CMO of CEC Entertainment, Inc. “We look forward to leveraging Current’s exceptional PR expertise to help communicate all our recent changes to a new generation of parents.”

“We are excited to partner with Chuck E. Cheese’s to encourage people to experience the changes firsthand and try the new menu,” said Virginia Devlin, president of Current. “Chuck E. Cheese’s is already every kid’s favorite, and now it’s time to impress mom and dad too.”

Current will focus on building brand awareness and launching new offerings for Chuck E. Cheese’s, as well as conducting ongoing media relations to support its promotions, fundraising and seasonal programs. Current’s initial assignment was to help spread the news that Chuck E. Cheese’s Thin & Crispy Pepperoni pizza recently beat Pizza Hut’s Thin & Crispy Pepperoni pizza in a nationwide blind taste test.

The account is under the leadership of Executive Vice President Amy Colton. Colton creates media, influencer and advocate engagement campaigns for a broad spectrum of top brands and is Current’s marketing to moms expert.

Client CLIENT | Chuck E. Cheese's Customer Analysis


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