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Pitch won by: The&Partnership


Pitch

PITCH

Agency of Record

TargetSUMMARY | About this pitch

WPP-backed The&Partnership was named creative and media agency of record for women’s apparel retailer Chico’s after a competitive review.

The&Partnership is tasked with handling all aspects of Chico’s brand marketing, developing an integrated campaign for the brand’s relaunch and attracting new customers.

“Our focus from a media perspective and in all areas will be helping Chico’s get more for less,” Andrew Bailey, The&Partnership North America CEO, told Adweek.

Bailey said this includes “outsmarting” rather than “outspending” the brand’s rivals with better ad placements targeted at specific consumers and “dynamic, AI-driven creative.”

Client CLIENT | Chico's's Customer Analysis


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