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Pitch won by: BrandStar


Pitch

PITCH

Advertising

TargetSUMMARY | About this pitch

Today, branded content marketing and entertainment company BrandStar officially announced their appointment as Agency of Record for top manufacturer of tart cherry juice products, Cheribundi. From multicultural marketing to traditional, digital, and mobile marketing strategies, BrandStar has set a standard for intensifying the connection between brands and their consumers—which will prove pivotal in securing an even stronger industry presence for Cheribundi.

“Cheribundi has an incredibly rich opportunity to become a global leader focused on recovery and pain management solutions through its unequaled tart cherry products,” said Pat Patregnani, CEO of BrandStar. “We are thrilled to partner with them as we draw upon our diverse team of specialists to elevate and promote this powerful brand.”
Currently, Cheribundi boasts a vibrant consumer pipeline filled with health-conscious women and men, as well as over 130 professional and college sports team, that rely on the scientifically-backed benefits of their tart cherry juice products to reduce pain and inflammation, support more restful sleep, and help athletes recover more quickly. Powered by BrandStar’s intrinsic skill to educate and engage influential audiences, Cheribundiwill now gain the advantage of a full-service agency that is leading the evolution of integrated national programming, marketing, and advertising.

“No other agency has illustrated the level of outstanding creativity and passion for our brand that BrandStar has. The decision to extend our partnership with BrandStar was based on their exceptional leadership, unique understanding of our brand and their incredible work,” said Steve Pear, CEO of Cheribundi. “They have become a valuable, collaborative partner and we look forward to continuing to work with the team at BrandStar.”

The announcement of BrandStar as Cheribundi’s agency of record comes on the heels of its fresh, “Who Knew?” campaign – a nod to neophytes who are unaware of the many benefits of the tart cherry juice products.

Client CLIENT | Cheribundi's Customer Analysis


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