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Pitch won by: Carat LA


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

Jack in the Box has selected Carat LA to be its new media agency of record after a review that began in the summer.
The incumbent was Horizon Media, which participated in the review. The independent agency handled the business for 15 years. Jack in the Box spent about $92 million on ads in 2016 according to Kantar Media.
Carat LA, part of Dentsu Aegis Network, will handle traditional and digital media planning and buying for the restaurant chain which has more than 2,200 locations across the country. The award is subject to the signing of a formal agreement.

Client CLIENT | Jack in the box's Customer Analysis


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