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Pitch won by: WPP


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

British Airways (BA) recently moved media to WPP, ending their 12-year relationship with Publicis's Bartle Bogle Hegarty (BBH). Campaign reports that media will come out of GroupM, and advertising and loyalty will be at Ogilvy & Mather, London and OgilvyOne, respectively.

With summer travel season upon us, sellers should reach out immediately to secure revenue now through the winter holiday travel period. Kantar reports that most of BA's ~$1.5 million US ad budget last year supported display and print ads.

While there should be revenue for travel-endemic sites, BA has been running ads mostly on news and entertainment sites that will reach mature millennial business and leisure travelers.

Client CLIENT | British Airways's Customer Analysis


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