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SummarySUMMARY

Special K is a lightly toasted breakfast cereal manufactured by the Kellogg Company. The cereal was introduced to the United States in 1955. It is made primarily from rice and wheat. Special K is marketed primarily as a low-fat cereal that can be eaten to help one lose weight. The cereal frequently has give-away offers for various health and fitness products or contains dieting information on the back of the box. It is also generally targeted at adults, rather than children.

BrandFINANCIAL OVERVIEW

Industry Food&Drinks
Revenues $ 14,792
Media spending -
Income $ 1,807
Employees 33,577

SummaryCOMPETITIVE BENCHMARK

SPECIAL K CONSUMER IN US

Updated on: Jan. 18, 2017


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