Low fares. Nothing to hide
Southwest Airlines Co. (Southwest) is a major domestic airline that provides primarily shorthaul, high-frequency, point-to-point, low-fare service. Southwest was incorporated in Texas and commenced Customer Service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities - Dallas, Houston, and San Antonio. Today Southwest operates 400 Boeing 737 aircraft in 63 cities. Southwest has the lowest operating cost structure in the domestic airline industry and consistently offers the lowest and simplest fares. Southwest also has one of the best overall Customer Service records. LUV is the company's stock exchange symbol, selected to represent Southwest Airlines home at Dallas Love Field, as well as the theme of it's Employee and Customer relationships.