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SummarySUMMARY

Shock Top is a 5.2% ABV Belgian-style wheat ale introduced under the name Spring Heat Spiced Wheat brewed in Fort Collins, Colorado as a seasonal beer in 2006, then all year from 2007. The beer is brewed with wheat malt, two-row barley, orange, lemon, lime peel, coriander and Cascade and Willamette hops. Entering as the Spring Heat Spiced Wheat, Shock Top Belgian White won gold and bronze medals in the Belgian Wit (White) category at the 2006 and 2007 North American Beer Awards, respectively. The brand now includes some seasonals and specialties that have replaced the Michelob Seasonals. Such varieties include Shock Top Pumpkin Wheat, Shock Top Raspberry Wheat, Shock Top Wheat IPA, Shock Top Lemon Shandy, Shock Top Honeycrisp Apple Wheat, Shock Top Chocolate Wheat, and Shock Top End of the World Midnight Wheat. It competes directly with the MillerCoors brand Blue Moon.

BrandFINANCIAL OVERVIEW

Industry Food&Drinks
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SummaryCOMPETITIVE BENCHMARK

SHOCK TOP CONSUMER IN US

Updated on: Nov. 29, 2016


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