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SummarySUMMARY

The board's mission is to increase awareness and consumption of fresh mangos in the U.S. The NMB works toward this mission through three core programs; marketing, research and industry relations. The NMB marketing program targets consumers along with retailers, foodservice, nutritionists and other key audiences with information about selection, ripening, cutting, varieties and nutrition, along with great recipes. The research program helps the entire mango supply chain deliver a quality product to the U.S. consumer; doing research to help educate growers, shippers, packers, importers, retailers and others. The NMB's research program also investigates the phytonutrient properties of mangos and conducts studies about mango's potential health benefits. Finally, the industry relations program reaches out to the mango industry to share the NMB's results and resources and to learn more about what the industry needs.

BrandFINANCIAL OVERVIEW

Industry Food&Drinks
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SummaryCOMPETITIVE BENCHMARK

NATIONAL MANGO BOARD CONSUMER IN US

Updated on: June 1, 2017


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